I am excited to announce that I am joining Yahoo! to run Yahoo! News (http://news.yahoo.com) as Vice President and General Manager. Yahoo! is also acquiring BuzzTracker.com and related technologies as well as bringing on all Participate Media staff.

The decision to sell the business and move to Yahoo! was relatively simple. As anyone playing in the online space understands, online media is all about scale. The ability to garner real CPMs, the ability to sell ads directly, the ability to provide innovative solutions to advertisers, all depend on having tens of millions of unique visitors. As the Publisher of BuzzTracker.com and before that RealClearPolitics.com, that point has been drilled into my consciousness over the past two years. Yahoo! News is the leader in online news — the number one player according to both ComScore and HitWise, and I am extremely excited to come aboard as General Manager and have the opportunity to drive value from News, extend Yahoo!’s leadership position and contribute to their commitment to being more open by bringing the best content from across the web. I also get the opportunity, with my team, to bring BuzzTracker, the blogs we cover, and our thousands of granular topical content feeds to millions of users and thousands of advertisers.

Follow the discussion of the transaction at BuzzTracker.