Feedburner, based right here in Chicago, got a nice write-up this morning in the Chicago Sun Times in a story by Brad Spirrison.

The angle of the story is on how the two new investors, Fred Wilson of Union Square Ventures and Brad Feld of Mobius Ventures - both started out as users of the service and naturally migrated to investors of capital of the business.

Money quote from Dick Costolo, CEO:

“There is no question that having the venture syndicate composed of people already using our product was a huge advantage,” Costolo said. “I have absolutely gotten my share of bug reports from all three of those parties.”

One other item of note: the first institutional investor in Feedburner was Matt McCall of Portage Venture Partners - a great VC based here in Chicago. You can find Matt (VC Confidential) , Fred (A VC) , and Brad (Feld Thoughts) all on our blogroll to the right.

At Participate Media, we are big fans of Feedburner and the management team. As publishers of web sites, our goal is to break down content into the smallest consumable elements and then provide readers, authors, and other media entities infinite ways to consume and syndicate and link to our content. Feedburner solves a slew of scalability, distribution, metrics, and monetization problems for us by providing (for free!) the infrastructure to distribute our content across a range of disparate partners.
As an example, on our new BuzzTracker website, currently in Beta, we will soon be offering any blog or web site the ability to take any of our topics (currently up to 175) and display a box for that topic on their web site using Feedburner’s BuzzBoost feature. What’s great about using Feedburner is all we need to do is create the feed (Note to Feedburner: we need parameterized feeds!) and turn it on. We don’t have to worry about server loads, impact on our scalability, support — it is just going to work. To us, this is just one of many examples of Feedburner making our job much easier - and all you need to do to make sure your infrastructure is ready is to be using a web 2.0 publishing platform such as Movable Type or WordPress.

Great job guys!