Last Thursday, RealClearPolitics.com announced a new partnership with FoxNews, whereby RealClearPolitics Opinion BuzzTracker is now hosted on a co-branded page on Fox News, here.

Today, RealClearPolitics announced a partnership with Time, Inc., whereby the RealClearPolitics Blog is hosted on a co-branded page with Time, Inc., here.

Howard Wolinsky of the Chicago Sun-Times covered both deals here.
We’re very excited about these deals for three reasons:

1) We get to expose our content to the much larger audiences reading both Time.com and FoxNews.com

2) We have extensive link backs to RCP in both hosted pages and hope to gain new readers to our other content as a result of these deals.

3) Both FoxNews.com and Time.com can monetize the pages significantly better than we can, given their ad sales forces and their aggregate reach.

So if you go back to our first principles of being a Publisher, we believe these deals will help us move each of the three levers: increasing net unique visitors and page views by trading in traffic to each of those pages in return for link back and increased SEO; and increasing RPM per page.

We’re also happy to see the BuzzTracker technology that we developed being valued by a mainstream media site — at BuzzTracker we’re tracking over 200 granular topics and growing. Check it out.
Your thoughts?