Feb 29, 2012 Comments
What Apple’s Acquisition of Chomp Means for the Global App Ecosystem
I wrote my first new post in a while yesterday - you can read it here.
Here’s the short version:
In order to compete effectively against Apple and its tailwind, handset, tablet, PC and TV OEMs must significantly develop superior app discovery services to both drive consumer loyalty and give developers the “carrot” to focus on their platforms. These discovery experiences must be more than just search; they need to include personalized recommendations, apps from friends, trending apps, ample promotional inventory and mechanisms, and editorial reviews and roundups. OEMs need to find ways to make available thousands of Android apps that will work well on the new form factors. So the app discovery must also include the ability to gather apps from disparate sources and present optimized apps to users in an elegant manner.
Appolicious has been driving app discovery of iPhone Apps and Android Apps for 2.5 years now - and we are excited to see the growth in interest in our services since our deals were announced with Samsung and Best Buy.


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